Jollibee has been known to produce the most touching videos of real life stories. For this year's heart season, Jollibee invites us to celebrate the joy of love with its three new Kwentong Jollibee Valentine series. Through these new episodes of #KwentongJollibee, the brand recognizes love at its best.

Three Jollibee Stories from the Heart

These are the three stories of love that will make you realize just how powerful it is:



In what could be the most relatable case of unrequited, unconditional love, “Vow” pays homage to people who continue to love, without expecting anything in return. Directed by Ianco dela Cruz (who helmed all previous Kwentong Jollibee materials), it tells the story of a man who fell deeply in love with “the one” from the time he first saw her at a Jollibee store. But fate led them to a different path, and the story perfectly captures how love can take on a different form and still prevail in the end.



The second story “Date” explores the grim realities of life and love, yet brings to light the beautiful gift of endless love. Directed by Pepe Diokno, it showed how a young boy took the effort to arrange a surprise Valentine’s dinner for his mother following his father's instructions to the letter. The son manages to set up the perfect date with his mom, complete with her Jollibee favorites.  The mom was overwhelmed when the son shows her a video recording, which revealed that the Valentine’s date was yet another proof of her husband’s eternal love for her. 



“Crush” is directed by Joel Ruiz and appeals to all the hopeless romantics in us. It is a feel-good and charming tale of a young college boy who’s head-over-heels in love with his schoolmate and who chooses to express his feelings by leaving her with anonymous cheerful notes with her favorite Jollibee burger. Decades later, a homecoming event sees the boy, now an elderly man, making the same romantic gesture for the love of his life. 


Exclusive Screening

The  media was invited to an exclusive screening held at at the Ayala Malls The 30th. IT gave the perfect opportunity for me to watch firsthand what could be the most inspiring and heartwarming stories of love. Francis Flores, Jollibee’s Global Brand Chief Marketing Officer and Jollibee Philippines Marketing head has this to say: “For nearly four decades now, Jollibee has been a part of Filipinos’ lives, witnessing the most touching of their life stories. Through these new episodes of #KwentongJollibee, the brand recognizes love in all its forms, as an icon which celebrates the joy that is present in each shared special moment.”

The Cast of the New Kwentong Jollibee Valentine Series

The complete cast of the Kwentong Jollibee Valentine series was also present to make the media preview even more special. Each shared their personal experience about being part of these stories. They also got to share their insights about love.

A Tradition of Heartwarming Videos from Jollibee

Three of the brand’s previous #KwentongJollibee videos (Almusal, Entrance Exam and Mama’s Girl) were among the campaigns recognized in the 2016 Araw Values Awards. Jollibee’s viral Grandparents Day video ‘Kahera’ meanwhile made it to Google Asia Pacific’s YouTube Leaderboard last September 2016 as among the most watched videos in the region -- the only campaign from the Philippines to make it to the list.

Through the years, Jollibee has witnessed many kinds of stories unfold, develop, and flourish in all its stores across the country. This Valentine’s season, Jollibee and its new #KwentongJollibee series invites you to celebrate love and savor the joys that come with the special shared moments. 


Watch and share the three #KwentongJollibee shorts on Jollibee’s YouTube channel (https://www.youtube.com/user/jollibeedigital1) or on Jollibee’s Facebook page(https://www.facebook.com/JollibeePhilippines).

My Say

I can say this with all sincerity and candor. I have never been more touched by a visual presentation such as these. They may be short but I will carry the message in my mind and heart for a long, long time. 

That said, Do not miss the new Kwentong Jollibee Valentine Series available on Facebook and Youtube at the following dates